Online Gambling And Betting: EU Private Industry Leads First Ever Benchmark Study On Responsible Gaming Practices.

Recent study carried out by eCOGRA, the leading standards and player protection body in the online gaming industry, reveals that 67% of the consumer facing responsible gaming Standards implemented by the EGBA, the association of European gaming and betting operators, match or even exceed those applied by 10 of Europe's largest gambling monopolies.

The results of the study show that:

• 43% of the standards applied by the private operators match those of the monopolies;
• 24% exceed those of the largest monopolies;
• Only 4% of the standards applied by the private sector are deemed to be lower than those of the monopolies;
• The remaining standards could not be benchmarked against those of the monopolies either because of insufficient information (21%) or inapplicability (8%).

In a fast changing online gaming environment, rigorous monitoring of the best existing practices is essential so as to allow a continuous process of updates and improvements. In this context, in May 2008 the EGBA appointed eCOGRA to carry out a study that would benchmark some of Europe's leading gambling monopolies against the EGBA's own Standards governing consumer protection, security and social responsibility that it requires all of its members to meet.

EGBA welcomes the results of the study that provides the first ever fact-based and comparative assessment of the practices in place at both private sector operators as well as those of government controlled monopolies.

According to Sigrid Ligné, Secretary General of the EGBA: "This study shows us that there are lessons to be learned by both the monopolies as well as the private sector. However, it also clearly dismisses the argument that private sector companies are failing to provide consumers with similar levels of protection and responsible gaming practices. In fact the evidence shows that it is the private sector that is leading the field in this important area and results are a testament to the major commitment and strong leadership of EGBA operators towards developing a comprehensive and consistent package of responsible gaming practices".

At a time when responsible gaming is at the heart of political discussions in Europe, eCOGRA's study gives clear evidence that two thirds of the consumer facing tools and practices in place at the EGBA members offer protections that either match or exceed those offered by the monopolies. It also shows the need for improved transparency as 21% of the Standards could not be benchmarked due to either insufficient information being available on the exact equivalent practices of the monopolies or the fact that they were not accessible.

Sigrid Ligné added: "I am confident that this study will improve the understanding of all stakeholders throughout Europe on the important issue of consumer protection and responsible gaming. From now on, it will provide a valuable reference for those making political decisions about the future of online gaming at EU as well as at a national level".

Andrew Beveridge, CEO of eCOGRA added: "Self-regulation in the online gaming sector is an important tool and great complement to formal regulation. Legislators should seek to draw upon the considerable and effective efforts made by the private sector and promote similar initiatives throughout the EU".

About EGBA
The EGBA is an association of the leading European gaming and betting operators Bet-at-home.com, bwin, Digibet, Carmen Media Group, Expekt, Interwetten, PartyGaming and Unibet. EGBA is a Brussels-based non-profit making association. It promotes the right of private gaming and betting operators that are regulated and licensed in one Member State to a fair market access throughout the European Union. Online gaming and betting is a fast growing market, but will remain for the next decades a negligible part of the overall European gaming market in which the traditional land based offer is expected to grow from €80 Billion GGR in 2007 to €95 Billion GGR in 2012, thus keeping the lion's share with 90,6% of the market. Source: Global Betting and Gaming Consultants, May 2008. http://www.egba.eu/

About eCOGRA
eCOGRA is an independent non-profit London-based organisation that provides an international framework for best operational and player protection practice requirements, with particular emphasis on fair and responsible gambling. These are enforced through inspections and reviews, and continuous monitoring of the operators. Companies that have achieved accreditation with eCOGRA are entitled to bear the organisation's "Safe and Fair" seal, indicating to players everywhere that all operational systems and games are continuously monitored to consistently meet high standards. For more information, go to www.eCOGRA.org The list of accredited online casino and poker websites can be found here.


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