WPT Enterprises Explores Affiliations At MIPCOM For Gaming Website WPTonline.com With International Online Portals.

(Los Angeles, CA) - With poker exploding in popularity worldwide, international online portals will now have a chance to affiliate with the leading brand in the sport. WPT Enterprises, Inc. (NASDAQ: WPTE) will be debuting its media affiliate program for WPTonline.com at MIPCOM. The international real-money gaming site, and its educational play-for-free companion WPTonline.net launched earlier this year, have been steadily gaining players and fans globally, thanks to cross promotion on the international television broadcasts of the WORLD POKER TOUR.

"We believe that alliances with the top media portals in markets around the world will be a benefit for both of our ventures," said Steve Lipscomb, CEO and founder of WPT Enterprises, Inc. "Our shows have set the bar for excellence in televised poker. Both established players and new fans are attracted to WPTonline.com because of the recognition of quality and integrity associated with the WORLD POKER TOUR. If a portal is looking to cash in on the poker boom, we have a brand that can be counted on."

In addition to having a variety of multiplayer poker games, ring table games, Sit & Go and Multi-table Series tournaments, WPTonline.com will feature a customized version of the WagerWorks Poker Software. Designed with the input of WPT, the software showcases a completely new graphic package to match the WPT television experience as well as advanced game features catered towards the avid poker player.

The WPTonline.com website is a fully integrated poker room and casino offering a comprehensive suite of gambling products including top tier products such as Monopoly™, Blackjack, Roulette, Baywatch(R), Wheel of Fortune(R) and The Price Is Right. WPTonline.com offers players unique promotions based on the WPT franchise, creating a seamless community between the Internet and television. In addition to excellent land-based tournament opportunities, WPTonline.com plans to offer loyal players an exclusive membership to the "WPT ELITE MEMBERS CLUB", where players earn rewards and WPT privileges. At WPTonline.com every night can be poker night.

According to market research firm Christiansen Capital Advisors, L.L.C. (CCA), the global online gaming industry will reach the $10 billion mark in 2005, more than double total revenues in 2002. According to CCA, the European market alone is expected to experience triple-digit growth in online poker over the next two years.

"Thanks to having our own web development staff in house, and a top company like WagerWorks as our gaming site consultant, we can move quickly to build unique affiliate programs customized to each of our partners," said Gary MacKinney, Executive Director of International Sales. "We are uniquely capable of creating partnerships that put dollars in the pot for everyone at the table."

For more information or to make appointments, contact MacKinney at (323) 330 9886 in the U.S. or by cell phone at the show (U.S.) 1 (661) 373 4622.

Source: WPT Press Release


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